We often hear the word "content marketing", but what exactly is it? It is a marketing technique that involves creating and distributing valuable, relevant, and reliable content to attract and engage an audience. The goal is almost always to stimulate profitable customer action that results in a profit.
Content marketing is a very useful promotional tool when you want to grow your business. How? Well, content marketing starts with increasing awareness of your product or service. Then, more relevant content helps customers research or learn about the product or service.
Next steps will be taken into consideration, which may include comparing prices or features, etc. After all, the right strategic content will motivate customers to actually buy your product or service. Now the whole process can be made easier for any business when you hire a good content marketing agency like cnip.be/en/content-marketing-agency.
What to pay attention to in an agency?
• Don't go by the accolades a Content Marketing agency has won. Rather, go through their long-term case studies which will reveal – the quality of work, quality of placements secured for their campaigns, KPIs used to measure their success, level of innovation, client relationships, and so on. Even if an agency doesn't have a case study in your specific vertical, they can still produce high-quality, marketable work for you.
• Check the diversity of the work portfolio. It may include articles, infographics, data visualizations, images, videos, interactive maps, mixed media pieces, and such.
• On-site client testimonials and LinkedIn recommendations are an unbiased way to gauge both agency founders and those who actually produce campaigns.
• Research the published work of team members or industry columns by the founders to estimate the depth of their knowledge.
Above are some of the crucial questions usually asked while hiring a content marketing agency, but you are always free to ask more and get your money's worth!