After years of declining physical record sales, artists, bands and record labels lately are focusing on live music shows. Record labels are also providing their bands 360 deals. Sounds cool, what is it exactly?
Previously, record labels mainly used to only fund the process of producing a physical record; also known as long plays, tapes and compact discs. Nowadays, labels are also funding and helping their signed bands and artists organize and sell their live shows, and also eating a large portion of the profits.
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Thanks (or not) to the internet and the ease of pirated music distribution, the generic public is no longer bothered, or even willing to buy physical music records. There is still hope though; Johnny is still willing to spend his hard-earned money on music.
Maybe not on physical music records, but people seem to be going to concerts much more than ever before. It seems that the sound quality is of no difference to Johnny and most of the population, so he won't bother if he listens to MP3's on his computer.
On the other hand, going to a concert is a social experience where one can headbang and interact with sweaty people, some of which you've never seen. It's a new experience, totally different than when you're frequenting the same old rotting bar for several years.