There’s no one-size-fits-all answer, as the best answer will depend on your company’s specific needs and budget. However, here are few factors to consider when making this decision:
1. Size and Scope of the Campaigns: A smaller agency can handle simpler campaigns with fewer touches than a larger agency would be able to. Larger agencies may be better suited for more complex projects with a wider scope.
2. Targeting: If your company specializes in a certain type of product or service, hiring an agency that specializes in that field may be advantageous. For example, if you sell software, hiring an agency that primarily focuses on SEO (search engine optimization) may produce better results than hiring one that is more experienced in PPC (pay per click) advertising.
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3. Client Retention Rates: It’s important to choose an agency with a high client retention rate so you know you’re getting good value for your investment. A low retention rate could mean the agency isn’t doing a good job or your company isn’t meeting their expectations.
4. Cost: The final factor you should consider when choosing an agency is cost. A good agency will be able to provide you with a low initial investment and a predictable return on investment for your money. If this is important to you, we recommend comparing agencies’ initial fees against their ROI.
5. Final Thoughts: After you’ve reviewed all the above factors, it’s time to decide which agency best fits your needs. Whatever path you choose, make sure you have a clear idea of what results you expect from the agency before investing in them so they can successfully reach these goals. You can also change your mind at any time to keep the relationship fresh and interesting for both parties so that it doesn’t become stale or mundane over time.