Creating an e-book or information product does not require a tremendous amount of work, especially if you are looking to give it away. The information may be clear and concise.
It may be well-organized. It may be error-free. But if it's a boring product with few to no images, no headers, no footers, et cetera, it may look like a last-minute effort to build a readership, email list, or to attract customers. If you want to get the information about book formatting than you can visit at http://firewirecreative.com/book-editing-services-in-utah/.
Who wants to spend extra time (or money) on the design and layout of a simple PDF e-book when the content is what matters and it's free anyway? From my experiences (and clients) the extra work does make a difference. Granted, the content is what is most important, but the design is just as important, free or not.
Aside from great content:
A thoroughly designed e-book looks more professional
A thoroughly designed e-book makes you look professional
A thoroughly designed e-book is more enjoyable to read because of its visual appeal
A thoroughly designed e-book is highly likely to increase your readership or email lists
Just as writing an e-book can be effortless, designing one can also be effortless. How? By first creating a layout and templatizing it for future e-books (instead of starting from scratch!).
Just as writing an e-book can be effortless, designing one can also be effortless. How? By first creating a layout and templatizing it for future e-books (instead of starting from scratch!). An effective e-book layout looks something similar to this:
Cover page You may or may not be a graphic design pro, but if you are pretty decent with Word or PowerPoint, you can create a stunning cover easily. Play around with images and fonts/typography.
Content
The Angry Witch is an in-your-face rudist's philosophical rampage on why people remain poor and victimize themselves